I'm Matt. I help businesses get found by AI.

I come from a technical engineering background with experience across trades, services, logistics, mining, and defence. I've always been passionate about building with tech — hacking things together, solving problems, finding better ways to do things.

I moved interstate to open a branch office for a national company, and that's where I found my passion for marketing and business development. I saw firsthand how hard it is for businesses to grow into new territories — and how much of the digital world is built to confuse rather than help.

FYI Digital is how I fix that. I combine engineering precision with marketing know-how to build digital systems that actually work. No jargon, no account managers, no juniors. When you work with me, you work directly with the person who builds it.

Why AI Search?

The way people find businesses is changing fast. ChatGPT, Perplexity, Google AI Overviews — these aren't the future, they're the present. Most businesses aren't ready. Their websites were built for the old Google, not the new one.

I specialise in making businesses discoverable by AI. It's called Generative Engine Optimisation (GEO), and it's the biggest shift in search since Google launched. The businesses that move now will own their space. The ones that wait will wonder why the phone stopped ringing.

How I work

I'm a one-person operation augmented by AI tools. That means you get senior-level thinking and execution at a fraction of the cost of a traditional agency. No overhead, no layers, no markup on junior work.

Every project starts with a clear scope and fixed price. No hourly billing, no scope creep surprises. I'll tell you what it costs, what you get, and when it's done — before any work starts.